Bas Kools

Thinking about people; their systems, situations, and services.

Design for me is about people, how they live think and do. Since I finished my master in Design at the Royal College of Art in London (2007) I am taking design as a collaboration. I collaborate with experts forming a team to innovate systems, situations and services in a social way. Questioning everything to find the real problem, increasing the quality of life by changing the daily.

At the moment I am initiating a project about supporting local collective intelligence in Eastern European counties. How can communities, universities and academia be think tanks to develop ideas on how people live, think and do in their own region? Can design empower communities and give value?

If you have you ideas about this or any other subject, please share them and who know interesting discussions might happen ...

About me; Me on my way to be a ...
I started thinking about design when I chose graphic design for my diploma in 1997. After four years of that I figured out that working in 3D was what I liked most, did my degree in product design in Arnhem (NL) and followed this up with a masters at the Royal College of Art. Now 10 years later I’m starting to figure where I stand and what it means being a designer.

From the moment I started my BA I loved design, and hated it at the same time. The question ‘Why’ was and is my greatest help but also my greatest enemy. During my BA I figured that I cannot just make things, there must be a reason, an explanation, and preferably a socially related question. Although material experimentation is a big part of my work the context, and why I work on a project always has to do with a social happening. I react to what I see, hear and feel. At home and on the street, sometimes supporting and solving problems, sometimes commenting and taking a stand. Design in my eyes is a service that has to find its position in our society. And a designer is a person that has the ability to think about objects, materials, situations and systems from a different perspective to ask the right questions solve or to provoke. To offer a solution in any possible way.

A nice quote of an approach that almost always brings you where you want to go with charm, risk and appealingly randomness is one of Zaphod Beeblebrox from Douglas Adams, ‘Hitchhiker’s guide to the galaxy’:

‘I don’t know what I’m looking for.’ ‘Why not?’ ‘Because … because … I think it might be because if I knew I wouldn’t be able to look for them.’

My interests and qualities are in:
- System thinking
- Solving social issues through design
- Design thinking
- Teaching creativity
- Addressing the real problem
- Designing research
- Communicating change
- Collective intelligence
- Designing services

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